How do charities and not for profits best respond to detractors?

Abstract

Sonya Parsons, a partner at Thomson Geer, suggests three steps for charities and not for profits to consider when dealing with negative commentary about their organisation or its work.

Many charities want to win over hearts and minds to their cause. So what do you do when faced with a very public detractor that looks like undoing all your hard work?

These days, that “one size fits all” approach to adverse public commentary about an organisation does not work anymore.

Primarily because of social media.