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Andrew Clarke, Hal Pawson, Cameron Parsell
Anglophone countries are diversifying their responses to housing insecurity, decentring social housing and expanding use of market-oriented assistance that aims to promote “housing independence”.
Drawing on fieldwork in three Australian jurisdictions, this paper examines the impact of this shift for how housing assistance is allocated. We argue that allocations practices can no longer be understood as centred on the rationing of a single product – social housing. Rather, they nowadays perform a “social sorting” function that mimics those developed in consumer marketing, where personal information is collected to classify and segment consumers to match them to tailored “products”.
These practices sort households based on their “capacity for independence”, aiming to maximize market engagement and reserving social housing for those with the most complex needs. We conclude that these sorting practices ignore both the realities of private renting in Australia (as elsewhere) and the self-defined housing needs of low-income households.